Cloud-Oriented Data & Analytics Professional

Hi, I’m a hardware, blockchain, data and technology enthusiast with over 10 years of experience helping businesses turn complex data into smart, scalable solutions. My journey has taken me across markets like Canada, Brazil, Mexico, and Chile, where I’ve led analytics initiatives that drive strategy, performance, and growth. I specialize in blending analytics, development, and project management to create tools and systems that actually solve problems. Whether it’s building data pipelines, designing pricing models, or diving into Python and SQL to streamline operations—I love creating solutions that are both technically sound and business-relevant.

Lately, I’ve been focusing on cloud technologies (GCP, AWS), web3 and exploring how they can power the next generation of analytics and AI. I'm especially excited about the machine side of things in data centres, focusing on ML hardware and AI, and how they can be used to improve the efficiency and performance of these. Outside of work, I’m always learning—currently diving deeper into cloud development, web3, AI and how to build meaningful tech products. If you’re into bouldering, hardware, blockchain, data, tech, or building things that matter, we’ll probably get along.

Made with Cloud in Mind.

This website is hosted on Google Cloud Platform (GCP), leveraging a modern and scalable cloud architecture and meant as an cloud computing exercise based on The Cloud Resume Challenge Guidebook by Forrest Brazeal. It is a GCP hosted mirror to my original AWS hosted website, and uses GO language to create a serverless backend! Here's apeek behind the scenes:
Static Hosting: The site is hosted using Google Cloud Storage, ensuring fast, reliable, and cost-effective delivery of static content.
Content Delivery: To improve global performance and reduce latency, Google Cloud CDN serves as the Content Delivery Network (CDN), caching assets closer to visitors.
Secure Browsing: The site uses SSL encryption to protect your connection, ensuring secure data transmission.
Custom Domain: The domain is managed via GoDaddy, configured to point to the CloudFront distribution.
Visitor Counter: A simple and serverless visitor counter tracks visits in real time.
Serverless: A Google Cloud Function that updates and retrieves visit counts. A Google Cloud API Gateway acting as the interface between the website and backend services. A Google Cloud Storage bucket that stores the visitor count data. This architecture enables high performance, scalability, and a fully serverless backend—optimized for both developers and visitors alike.

• Operational Optimization: I leverage advanced analytics to optimize machine operations within global data centers, specifically focusing on the performance and reliability of Machine Learning (ML) and Storage infrastructure.
• Infrastructure Strategy: Drive cross-functional initiatives within the Health & Diagnostics unit to improve hardware lifecycle management and operational efficiency through data-driven insights.
• Technical Leadership: Collaborate on the development of diagnostic frameworks and predictive models to ensure the scalability and health of cloud supply chain assets, minimizing downtime for high-demand compute clusters.

As RGM Market Manager for the Canadian, Brazilian, Mexican, and Chilean markets, I lead the development and implementation of predictive and descriptive analytics tools to support strategic decisions in pricing, customer investment, and assortment. I design and develop data pipelines to enhance the robustness and scalability of our models, contributing to cleaner, more reliable data flows across markets. This includes hands-on work with data transformation, cleansing, and enrichment to ensure high-quality inputs for machine learning and statistical models. I also champion cross-market enablement by promoting and coordinating Revenue Growth Management learning sessions, driving analytics adoption and capability building across the organization. This role has sharpened my ability to deliver scalable data solutions with a strong business impact, while collaborating with both technical teams and commercial stakeholders. It has also laid a solid foundation for my ongoing transition into cloud development and data engineering.

• Marketing Technology: Architected and implemented cloud computing tools on GCP to support e-commerce business intelligence, including dashboard development and reporting.
• Customer Lifecycle Management: Conducted weekly business reviews to optimize 3P sales and operations, focusing on customer engagement and retention strategies.
• Data-Driven Decision-Making: Leveraged analytics to identify trends and opportunities, improving the efficiency of marketing campaigns and customer touchpoints.

• Marketing Automation: Developed dashboards and automated reporting processes to streamline lead generation and campaign performance tracking for Mexico and Colombia.
• Technical Expertise: Utilized SQL, Python, and AWS services to manage databases, clusters, and data pipelines, ensuring robust and scalable marketing technology infrastructure.
• Customer Insights: Acted as a Subject Matter Expert (SME) for competitive business intelligence, providing actionable insights to improve customer experiences.

• Marketing Automation: Managed on-trade sales and client relationships, focusing on High End category clients and trade marketing operations.
• Techincal Expertise: Contributed to sales tech pilot projects, leveraging data to improve customer interactions and loyalty.
• Customer Insights: Developed a machine-learning-powered loan and collection evaluation tool for sales teams, showcasing the ability to leverage technology for customer-centric solutions.

• Campaign Optimization: Supported programmatic ad operations through A/B testing and campaign optimization, improving customer engagement and ROI.
• Customer Insights: Analyzed media campaigns and generated performance reports, providing actionable insights to enhance customer experiences.
• Reporting & Analytics: Developed and maintained dashboards for media growth, asset performance, and social media metrics, ensuring data-driven decision-making.

Education

hand coded with love in Mexico City with the assistance of Antigravity & Gemini AI.